MCC 5968
Direct Marketing – Continuity/Subscription Merchant
MCC Code
5968
Category
Direct Marketing
Known Merchants
10+
About MCC 5968
Covers direct marketing continuity and subscription merchants that bill customers on a recurring basis for goods or services delivered periodically. Merchants under this code are generally required to disclose recurring billing terms to cardholders. Direct marketing of insurance uses 5960, and insurance underwriters use 6300.
Merchant Information
Subscription box services, product-of-the-month clubs and other recurring-billing direct marketing merchants. Transactions are typically recurring charges billed monthly or on another fixed cycle.
Best credit card for MCC 5968
Merchants Using MCC 5968
P = Primary MCC for this merchant|S = Secondary/Alternative MCC
Get full merchant data via our API. Seen a merchant use MCC 5968? Report it.
API Access
MCC 5968 is a four-digit Merchant Category Code used to classify businesses that provide direct marketing – continuity/subscription merchant. This code falls under the Direct Marketing category.
Credit card networks like Visa and Mastercard use MCC 5968 to:
- Categorize transactions at merchants classified as "Direct Marketing – Continuity/Subscription Merchant"
- Determine rewards and cashback eligibility for cardholders
- Enable expense tracking and reporting for businesses
- Power fraud detection systems
Developers can access MCC 5968 data through our REST API. Use our merchant lookup feature to automatically categorize transactions or build financial tools that require merchant classification.
Credit card rewards programs use MCC codes to determine which purchases qualify for bonus categories. If your credit card offers enhanced rewards on direct marketing spending, transactions at merchants using MCC 5968 may qualify.
Common cards that may offer bonuses on direct marketing purchases include:
- Cards with rotating quarterly categories
- Category-specific cards (dining, travel, etc.)
- Premium cards with broad category bonuses
Always check your card's terms to verify which MCC codes qualify for bonus rewards.
What is MCC code 5968?
MCC 5968 is a four-digit Merchant Category Code that classifies businesses as "Direct Marketing – Continuity/Subscription Merchant". This code falls under the Direct Marketing category and is used by credit card networks to categorize transactions.
What types of businesses use MCC 5968?
Businesses classified under MCC 5968 typically include those that provide direct marketing – continuity/subscription merchant. We have 10+ merchants in our database using this MCC code.
Does MCC 5968 qualify for credit card rewards?
Whether MCC 5968 qualifies for bonus rewards depends on your credit card's terms. Cards that offer bonuses on direct marketing spending may reward transactions at merchants using this code. Check your card's reward categories to confirm.
How can I look up MCC 5968 programmatically?
You can access MCC 5968 data through our REST API. Sign up for a free API key to query MCC codes, get merchant mappings, and integrate MCC data into your applications.