MCC 5968 · Direct Marketing – Continuity/Subscription Merchant · Direct Marketing
For MCC 5968 (Direct Marketing – Continuity/Subscription Merchant) in the United States, none of the cards we track gives a bonus.
Tick the cards you hold to see which one to use here.
Based on published card terms, last checked 2026-09-30. Rates, caps and exclusions change; confirm with your bank before relying on them.
Miles are converted at your mile value; points cards without a published point value are listed separately below.
1.Capital One Venture Rewards Credit Card
Base rate (no bonus for this MCC)
Terms checked 2026-09-30 · Issuer terms ·
2.Wells Fargo Active Cash Card
Base rate (no bonus for this MCC)
Terms checked 2026-09-30 · Issuer terms ·
4.Bank of America Customized Cash Rewards Credit Card
Base rate (no bonus for this MCC)
Terms checked 2026-09-30 · Issuer terms ·
5.Blue Cash Everyday Card from American Express
Base rate (no bonus for this MCC)
Terms checked 2026-09-30 · Issuer terms ·
6.Blue Cash Preferred Card from American Express
Base rate (no bonus for this MCC)
Terms checked 2026-09-30 · Issuer terms ·
7.Capital One Savor Cash Rewards Credit Card
Base rate (no bonus for this MCC)
Terms checked 2026-09-30 · Issuer terms ·
11.U.S. Bank Cash+ Visa Signature Card
Base rate (no bonus for this MCC)
Terms checked 2026-09-30 · Issuer terms ·
1.Wells Fargo Autograph Card
Streaming and entertainment (pay TV, digital goods, subscription services)
Terms list Books, Music, Continuity/subscription services, Streaming services considered cable and other pay television, Digital goods, Movies. Streaming bundled with another product, or billed by a third party (digital platform, cable/telecom/internet provider, online retailer, in-vehicle service), may not qualify; eligible services listed at wellsfargo.com/autographstreaming. Physical book (5942), record (5735) and movie theater (7832) codes are not included because the terms do not make clear whether 'Books', 'Music' and 'Movies' refer to them or to digital goods. Wells Fargo terms define the category by Visa merchant category names (not numeric codes); MCCs here are the Visa codes whose official titles match those names. Wells Fargo reserves the right to decide which purchases qualify; third-party payment accounts, mobile card readers and online marketplaces may not earn the bonus.
Terms checked 2026-09-30 · Issuer terms ·
2.American Express Gold Card
Base rate (no bonus for this MCC)
Terms checked 2026-09-30 · Issuer terms ·
3.Chase Sapphire Preferred Card
Base rate (no bonus for this MCC)
Terms checked 2026-09-30 · Issuer terms ·
For MCC 5968 (Direct Marketing – Continuity/Subscription Merchant) in the United States, none of the cards we track gives a bonus.
MCC 5968 is the merchant category code for Direct Marketing – Continuity/Subscription Merchant (Direct Marketing). Covers direct marketing continuity and subscription merchants that bill customers on a recurring basis for goods or services delivered periodically. Merchants under this code are generally required to disclose recurring billing terms to cardholders. Direct marketing of insurance uses 5960, and insurance underwriters use 6300.
MCC Explorer is independent and not affiliated with any bank. Card rules are summarised from each issuer's published terms; we don't guarantee that a transaction will earn rewards.